It Must Have
Been The Bake
This logo lockup was for a brand-new online baking business. I wanted it to feel warm, but professional. The concept we landed on combines the text with wheat, which is one of the key ingredients in baking. I wanted to allow her room for expansion in case she tries something other than cookies in the future. The client requested to use red, and this shade is intense enough to catch attention, but not enough to distract the viewer from the logo. This was a great project, and I hope to work with more small businesses soon.






